ENERGY EFFICIENT :- As unbelievable as it is, the all new Protton world series consumes lesser energy than a CFL*, making it one of the most energy efficient refrigerator in its class.

CUSTOMIZED COOLING TECHNOLOGY :- The All new Protton comes with a customizable temperature knob for delicacies like cheese berries, chocolate and other dairy products.

MICROBLOCK™ TECHNOLOGY :- A special anti-microbial additive, present in the material of the compartment itself, helps to kill up to 99%* microbes, thus providing lifelong protection against contamination.

MOISTURE RETENTION TECHNOLOGY :- In ordinary refrigerators, the cold air comes directly in contact with fruits and vegetables and robs them of their intrinsic moisture. But in Protton world series refrigerator, the cold air flows around the compartment, keeping its contents cool while retaining their moisture and natural freshness.

ZEOLITE TECHNOLOGY :- Zeolite Technology prevents excessive ripening of fruits and vegetables by absorbing ethylene emission from them. This reduces the sugar content of fruits and vegetables thereby keeping fruits and vegetables fresher for longer.

INDIA'S FIRST ACTIVE FRESH ZONE :- The refrigerator's unique 3 door format gives you an exclusive bottom drawer – the Active Fresh Zone – for fruits and vegetables. This prevents odour mixing keeping fruits and vegetables fresher for a longer duration.

3 DOOR ADVANTAGE :- Protton's unique 3 door format offers benefits that no other refrigerator in it's class has. It provides the largest* 32 L fruits and vegetables storage space, prevents odour mixing and ensures better cooling@ retention owing to 3 separate zones for different storage needs.

UP TO 2X FRESHNESS with 6TH SENSE® ActiveFresh TECHNOLOGY :- Protton world series powered by 6TH SENSE® ActiveFresh Technology ensures up to 2X freshness to your fruits and vegetables - by preventing excessive ripening, maintaining their natural moisture and preventing 99%* bacterial growth.