4D FOCUS- Steadfast tracking:- "Enhanced AF tracking for swiftly moving subjects The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments."

Capture One for Sony:- Capture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.

Imaging Edge™ Remote, Viewer and Edit:- Elevate your photography with Imaging Edge desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer" to quickly preview, rate and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files and manage your productions more efficiently.

Supports S-Log3 and Slow and Quick Motion:- S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100fps26 for up to 60x quick motion and 5x slow motion.

Eye AF revolutionises portraiture:- With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Faithful colour reproduction:- "More accurate colour reproduction straight out of the camera Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result."

Steadier shots with 5-axis stabilisation:- The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step11 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.

Reducing noise in high-resolution images:- "Up to 1.5-stop improvement8 in image quality Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048009 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration."

Newly developed sensor, evolved image processor:- "The latest technology achieves stunning processing speed A new version of the 24.2-megapixel7 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI and this combination achieves a data readout speed that is two times faster8 and a data processing capability that is 1.8 times higher8"

Gain control of expressive freedom:- With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.